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your money, your life, your choice | fashion & CO2

“It’s really about bringing everyone together as an industry, and instead of having a few people talk about it, it’s having everyone talk about it and the leaders… actually taking responsibility, putting our money where our mouth is and making an amazing change together.”

– Stella McCartney, founder of eponymous fashion company and brand

Consumers, investors, and the fashion industry, when deciding how to spend and where to put their money, are demonstrating a commitment to changing lifestyle choices, changing behaviors, redefining value, reducing emissions of atmospheric CO2 and greenhouse gases, and mitigating human-induced climate change.

The broader textile, clothing and fashion industry have worked during 2018 to specify ways in which, drawing on methodologies from the Science-Based Targets Initiative, they can direct themselves towards a holistic commitment to climate action, achieving net-zero emissions of atmospheric CO2 and greenhouse gases by 2050, while expanding economic opportunity and driving economic competitiveness and innovation.

The apparel and footwear industries together accounted in 2016 for an estimated 8.1% of global climate impacts with emissions of 3,990 million metric tons CO2eq (including emissions generated by processes used for raw material extraction, raw material processing, manufacturing, assembly, packaging production, transportation/distribution, and end-of-life).

The Ellen Macarthur Foundation estimates that “if nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget.”

“It’s really about bringing everyone together as an industry, and instead of having a few people talk about it, it’s having everyone talk about it and the leaders… actually taking responsibility, putting our money where our mouth is and making an amazing change together.”

So observes Stella McCartney while attending an 11 December gala dinner hosted in London by Bloomberg and Vanity Fair. The gala was held to highlight fashion, climate change, climate change mitigation, and the Fashion Industry Charter for Climate Change Action, signed in early December.

“There is no shortage of capital in the world that wants to go in this direction. The hearts and minds argument of the common man on the street, has been won. My feeling is that what the financial services business needs to do, is to be working with the real innovative companies of today,” said David Fass, Macquarie Group CEO for Europe the Middle East and Africa.

The founding signatories to the Fashion Industry Charter for Climate Change Action are: adidas, Aquitex, Arcteryx, Burberry Limited, Esprit, Guess, Gap Inc., H&M Group, Hakro Gmbh., Hugo Boss, Inditex, Kering Group, Lenzing AG, Levi Strauss & Co., Mammut Sports Group AG, Mantis World, Maersk, Otto Group, Pidigi S.P.A, PUMA SE, re:newcell, Schoeller Textiles AG, Peak Performance, PVH Corp., Salomon, Skunkfunk, SLN Textil, Stella McCartney, Sympatex Technologies, Target and Tropic Knits Group.

Fashion Industry Charter for Climate Change Action, excerpts:

· the Paris Agreement represents a global response to the scientific consensus that human activity is causing global average temperatures to rise at unprecedented rates

· goals agreed in the Paris Agreement translate to reaching climate neutrality [read: reduced to zero emissions of atmospheric CO2 and other greenhouse gases from sourcing, manufacturing, distribution, use, and end-of-life of materials and products; reduced to zero use of hydrocarbon-based sources of energy in operations, manufacturing, distribution, retail, transport, etc.] in the second half of the twenty-first century. The fashion industry, as a major global player, needs to take an active part in contributing to the realization of these goals

· all companies, within fashion, retail and textile global value chain, regardless of size and geography, have opportunities to take actions that will result in a measurable reduction in greenhouse gas (GHG) emissions

· establish a closer dialogue with consumers to increase awareness about the GHG emissions caused in the use and end-of-life phases of products, building towards changed consumer behaviors that reduce environmental impacts and extend the useful life of products

· current solutions and business models will not be sufficient to deliver on the current climate agenda. Fashion industry needs to embrace a deeper, more systemic change and scale low-carbon solutions

· the fashion industry stakeholders have a role to play in reducing climate emissions resulting from their operations, with an awareness that the majority of climate impact within the industry lies in manufacturing of products and materials

· all companies, within fashion, retail and the textile global value chain, regardless of size and geography, have opportunities to take actions that will result in a measurable reduction in greenhouse gas (GHG) emissions

· actions that reduce GHG emissions are consistent with, among other things, expanding economic opportunity, using resources more efficiently, driving economic competitiveness and innovation, and strengthening resilience

· responding to climate change requires action on both mitigation and adaptation

[Signatories agree to]

11. Establish a closer dialogue with consumers to increase awareness about the GHG emissions caused in the use and end-of-life phases of products, building towards changed consumer behaviors that reduce environmental impacts and extend the useful life of products;

12. Partner with the finance community and policymakers to catalyse scalable solutions for a low-carbon economy throughout the sector

“Stella McCartney and friends hit Bloomberg and Vanity Fair gala dinner,” Stephanie Takyi, The Standard, 13 December 2018

“Stella McCartney Slams Fast Fashion as a Threat to the Environment,” Lucca de Paoli, Bloomberg, 12 December 2018

“Inside the Bloomberg Vanity Fair Climate Exchange,” VF X Bloomberg, 11 December 2018

“Milestone Fashion Industry Charter for Climate Action launched,” UNFCCC, 10 December 2018

“About the Fashion Industry Charter for Climate Action,” UNFCCC

“Fashion Industry Charter for Climate Action,” UNFCC

“Measuring Fashion, Environmental Impact of the Global Apparel and Footwear Industries Study,” Quantis, 2018

“A New Textiles Economy: Redesigning Fashion’s Future,” November 2017, The Ellen MacArthur Foundation & Circular Fibers Initiative

“Report: A positive vision for a system that works, and summons the creative power of the fashion industry to build it,” Ellen MacArthur Foundation

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your money, your life, your choice | extra-virgin olive oil

While the olive tree was first domesticated in the Eastern Mediterranean between 8,000 and 6,000 years ago, the earliest written mention of olive oil that we have on record is on cuneiform tablets of the twenty-fourth century BC at Ebla (in today’s Syria, about 55 km southwest of Aleppo).

Olive oil took a central place in Greek sports, performed in the nude. Nigel Kennell, a specialist in ancient history at the American School of Classical Studies at Athens, links that centrality to the rise of bronze statuary in the sixth century B.C. “A tanned athlete, shining in the summer sun, covered with oil, would really resemble a statue of the gods.”

Olives were a cash crop in the Roman Empire by the first century AD, olive oil was traded internationally. The family of Septimus Severus, emperor of Rome from 193 to 211 AD, traded olive oil from Leptis Magna, a city in the Tripolitania region of North Africa (now Libya). Emperor Septimus Severus was the first to introduce regular free distribution of olive oil in Rome.

Today, demand for high-quality olive oil is on the rise. As of 2012, the American market, the largest outside Europe, was worth about $1.5 billion and growing at a rate of about 10% per year.

Over a five-year projection period of 2017-2022, the global olive oil market is projected to reach approximately US$11 billion by end-2022.

So, what is olive oil? What is meant by “extra-virgin” olive oil?

The olive is a “dupe.” A dupe is a stone fruit with a pit, like a cherry.

The olives are harvested at the moment of the invaiatura, when they begin to turn from green to black; ideally they are picked by hand and milled within hours, to minimize oxidation and enzymatic reactions, which leave unpleasant tastes and odors in the oil.

There are approximately seven hundred olive varieties, or cultivars, whose distinctive tastes and aromas are evident in oils that are made properly, just as different grape varietals are expressed in fine wines.

“Slippery Business, The Trade in Adulterated Olive Oil,” Tom Mueller, The New Yorker, 13 August 2007

The best olive oils are unlike most vegetable oils that are extracted in a refinery from seeds or nuts, using solvents, heat, and intense pressure.

More like fresh-squeezed fruit juice, the best olive oils are made using a simple hydraulic press or centrifuge.

Extra-virgin olive oil, that must be totally unprocessed, is the highest-quality olive oil. During the physical extraction process, extra-virgin olive oil must be kept below 75 degrees Fahrenheit at all times. Extra-virgin olive oil must, further, meet strict chemical criteria as defined by the International Olive Oil Council and adopted by the European Union and USDA, and have flavor and aroma as determined by a certified tasting panel.

According to E.U. law, extra-virgin oil must be made exclusively by physical means (by a press or a centrifuge) and meet thirty-two chemical requirements, including having “free acidity” of no more than 0.8 per cent. (In olive oil, free acidity is an indicator of decomposition.)

According to the E.U. regulations, extra-virgin oil must have appreciable levels of pepperiness, bitterness, and fruitiness, and must be free of sixteen official taste flaws such as “musty,” “fusty,” “cucumber,” and “grubby.”

The next lower grade of olive oil is virgin oil. Virgin oil must have no more than two percent of free acidity. Oil that has a greater percentage of free acidity is classified as lampante.

New milling technologies—stainless steel mills, high-speed centrifuges, temperature- and oxygen-controlled storage tanks—are making it possible to produce the best extra-virgin olive oils in history: fresh, complex, and every bit as varied as wine varietals. (There are about seven hundred different kinds of olives.)

“Olive Oil’s Dark Side,” Sally Errico, The New Yorker, 7 February 2012

There’s also massive output of low-grade olive oils. Some producers are selling these as extra-virgin olive oil even though these low-grade oils do not meet the requirements of the extra-virgin grade. (E.U. and U.S. trade standards require extra-virgin olive oil to be free of sensory defects, and these oils are deeply flawed.) This is creating a downward pressure on olive oil quality.

Given that so many “extra-virgin” oils are actually inferior oils cut with other products, where should the average shopper buy his oil?

Ideally, at a mill, where you can see the fresh olives turned into oil, and get to know the miller—in an industry where the label means so little, personal trust in the people who have made and sold it is important. Barring this, try to visit a store where you can taste before you buy; an increasing number of olive-oil specialty stores exists throughout America, even in small towns and unexpected corners of the country. In a conventional retail store, certain characteristics of labelling and bottling suggest (though they don’t guarantee) high quality: a harvest date (as opposed to a meaningless “best by” date), a specific place of production and producer, mention of the cultivar of olives used, dark glass bottles (light degrades olive oil), a D.O.P. seal on European oils, and a California Olive Oil Council seal on oil made in the U.S.

“Olive Oil’s Dark Side,” Sally Errico, The New Yorker, 7 February 2012

Here are some helpful guides to selecting olive oil:

“How to Buy Great Olive Oil,” Tom Mueller

“About Olive Oil,” Olive Oil Lovers

See:

“How to Buy Great Olive Oil,” Tom Mueller

“About Olive Oil,” Olive Oil Lovers

“Olive Oil Market Revenue to Approach US$ 11 Bn by 2022 despite Dire Supply-Demand-Pricing Setback, Unleashes the New Intelligence Study by Fact.MR,” Globe News Wire, 18 October 2018

“Olive Oil’s Dark Side,” Sally Errico, The New Yorker, 7 February 2012

“Slippery Business, The Trade in Adulterated Olive Oil,” Tom Mueller, The New Yorker, 13 August 2007

Besnard G, Khadari B, Navascues M, Fernandez-Mazuecos M, El Bakkali A, Arrigo N, Baali-Cherif D, Brunini-Bronzini de Caraffa V, Santoni S, Vargas P, Savolainen V. 2013, “The complex history of the olive tree: from Late Quaternary diversification of Mediterranean lineages to primary domestication in the Northern Levant,” Proc R Soc B 280: 20122833. http://dx.doi.org/10.1098/rspb.2012.2833