E-commerce retailers are now opening physical storefronts. Amazon is utilizing bricks-and-mortar integration. Amazon’s first California bookstore is located in La Jolla. The company has opened a physical grocery store in Seattle.
According to a Kroll Bond Rating Agency Report, Secular Trends in Retail, the future of the retail industry will be both online and also in creating multi-channel offerings that integrate the online and bricks-and-mortar presence.
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See: “E-Commerce Outlets Now Opening Physical Storefronts” | Lisa Brown, GlobeSt.com, 10 March 2017